Industry Experience: Bianca has been in the advertising and marketing industry since 1997.
After obtaining both her Marketing and her BBA degree from the IMM, she subsequently put her knowledge into practice and has worked with varying blue-chip clients and some of the largest advertising agencies in Southern Africa.
Bianca has been fortunate enough to have worked extensively on all communication disciplines and media channels over the course of her career. She has consistently grown and adapted to the ever-changing marketing environment. She loves what she does, and her passion and energy are tangible when you get the opportunity to meet her.
She has experience working with numerous brands, products, launches and categories. She has been responsible for writing the marketing strategies, working with creatives, developing communication plans and messaging, implementing the creative work across all media platforms, including digital and evaluating the results of her endeavours.
Her belief is that it all starts with a strong strategy, being relevant and implementing the right message, to the right audience, on the right platform, at the right time!