Industry Experience: 35+ years in media & channel strategy
Virginia began her career in a full-service agency, from which the media division was launched in 1985 to become the first media agency in SA. 1992 saw Virginia started FCB Global Media, FCBs media agency, which later merged with The MediaShop in 1997. Virginia was Managing Director of TMS and Head of Strategy, until September 2012 when she elected to pursue her own strategic communication company, Magnetic Connection.
In the last 8 years, Magnetic-Connection has worked on full media solutions for numerous clients and creative agencies. In addition, Magnetic Connection has worked with many media owners guiding them strategically, rate setting, trade marketing and sales training.
In 2020 with Virginia’s Strategic ability and need to improve and innovate in the media space, Virginia launched G2 Connection an independent Media Company that delivers authentic, integrated and holistic content solutions for our clients.
Virginia is also the current Chairperson of the MRF (Market Research Foundation) and on the board of the AMF (Advertising Media Foundation), until 2018 she was also a Board member of the Loeries and Chair of the Media Awards.
In 2019 Virginia was awarded the Financial Mail AdFocus Lifetime Achievement Award for her contribution to the industry, plus the MOST’s Media Legend award in 2011.